Marketing for Development A New Approach to Realization of Urban Development (A Case Study: Hashtgerd New Town)

Document Type : Original Article

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M.A in Urban and Regional Planning

Abstract

These days, the realization of development in Iran’s urban development plans, is one of the most considerd matters. Failure to gain the foreseen population in new towns can indicate a conflict between the users’ tendencies and the designated development plans in these towns. In this study, realization of development has been considered as the product of planning and design process and on the basis of a new approach called “marketing development”, new aspects of this development has been introduced. Corresponding criteria in marketing for development are presented in order to converging market development tendencies with sustainable development goals. Hashtgerd new town which has recently been successful in attracting foreign investment, is selected as case study, and the criteria and indexes of theoretical framework of “marketing development”, have been tested. The results illuminate that recent activities in this town to attract foreign investment is not rising from an intelligent planning discipline, within the development plan of the town.
 
 
 

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